G Square Healthcare Private Equity LLP announces the investment in Mayden, the health tech company behind the leading Electronic Health Record (EHR) for psychological therapies in the UK. G Square’s investment in Mayden is the third investment by G Square Capital IV. G Square’s partnership with Mayden is to support the company’s next phase of growth.

This significant development marks a milestone in Mayden’s commitment to design, build and support insightful and interoperable systems for healthcare services in the UK and abroad. Over the last 20 years, Mayden has worked closely with our healthcare customers and industry experts to create an EHR that is outcome focussed, data driven and supports patient centred care. Mayden’s flagship product – iaptus – is customised to meet the clinical demands of healthcare services, by focusing on features that bring the most benefits to services, clinicians and patients. It is now used by over two thirds of adult NHS talking therapy services, more than 75 children’s mental health services, and also supports services such as diabetes remission, weight management and gambling addiction.

Chris May, Founding Director at Mayden, says of the partnership: “We are really pleased to share the news that we have partnered with G Square. Their support will be invaluable in supporting us to help more services both in the UK and abroad to deliver outcomes focused care”.

We are delighted to have found a partner that shares both our principles and our passion for healthcare, and who believes in our product the way that we and our customers do. We are very happy to be working with G Square and look forward to continuing on this journey with them” says May.

Yasemin Arik, Investment Director at G Square, adds: “We are delighted to partner with the team at Mayden to further their vision for making a difference in mental health and community health through data driven healthcare. We look forward to supporting the company in its ambitions for continued growth and for delivering excellence to customers and stakeholders.

G Square is excited to have partnered with Mayden to work towards the shared vision for the future of healthcare.

For further information, please contact:

Oliver Hoenich, Partner
Yasemin Arik, Investment Director

About Mayden

Mayden is a growing health tech company whose life’s work is creating digital technology that changes what’s possible for clinicians and patients. Mayden designs and builds insightful software that supports healthcare services to deliver data driven, outcome focussed and patient-centred care.
The iaptus EHR is the UK’s leading system for psychological therapies, used by over 200 mental health services across public, private and voluntary sectors. iaptus securely holds 8 million patient records and is trusted by over 40,000 users in the UK and internationally.

For more information, please visit www.mayden.co.uk